THIS IS WHAT I DO WHEN

YOU ARE NOT LOOKING

We explain what is market research while you are eating

(or cooking) croquettes. The book is only in Spanish, sorry.

We have written a book!


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HI,

WE ARE EL DEPARTAMENTO

«BUT… WHICH

DEPARTMENT?»

 

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THE GOOD SIDE OF CONFINEMENT

Not all the experiences were bad during the confinement in April 2020. We carried out a study while everybody was still at home, peeping out of the window to watch what our neighbours were doing.

 

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Designing solutions since 2013

YOU WANT TO KNOW MORE

ABOUT YOUR MARKET

Consumer typologies
Brand landscape
Growth opportunities and demand spaces
Customer journey
Spaces for innovation
Holistic segmentation 360º
Trend integration and scenario simulations

YOU WANT YOUR BRAND

TO BE PREFERRED

Brand health and brand equity – strengths and weaknesses
Packaging test
Concept test
Product test
Satisfaction surveys
Headline surveys

YOU WANT TO

COMMUNICATE EFFECTIVELY

Copy test (pre & post test)
Brand communication tracking
Communication platform test
Intangible return on marketing actions (eg., sponsorship)

Navigation & online behavior

We get away from the obvious.

We provide context.

We connect results with what is/was going on in society and with future trends.

We rummage for key insights.

We bring data to life.

We place ourselves on your shoes.

We turn results into relevant ideas for your brand.

We dare to recommend you what to do.

We get to the point.

 

WE SUGGEST CONSUMER-CENTRIC STRATEGIES

Our clients